Written By: Sarah Desjardins
ACHIEVING YOUR BUSINESS GOALS and learning to use social media objectively is vital to any organization! If you haven’t already, start promoting your business or brand through socials today!
Social media is daunting and sometimes it’s hard to know where to start or how to begin especially when you have little to no online experience.
If you are new to the social digital world or an old dog wanting to learn some new tricks you are in luck. The ever changing world of social media makes everyone a lifelong student. No need to be shy about it anymore!
So take a seat, grab your “Lisa Frank“ notebook (for us “elders” in the crowd) and get ready to take some notes.
We are going to learn some examples of what platform to use and how to use it to your business’s advantage!
TABLE OF CONTENTS:
- Instagram Carousel
- Facebook Live
- X (Twitter) Thread
Instagram Carousel
Instagram is all about creative imagery!
It’s a great platform to help build brand awareness, through visual storytelling.
For an example of how you can use Insta to help promote a business check out the link below!
Facebook Live
Facebook Live videos are an excellent way to get your content and brand story out in a clear and authentic way.
Since social media algorithms are starting to prioritize video content above other media there is no better time than the present!
Get your business online and do a live!
For an example of a Facebook Live – see below.
https://www.facebook.com/share/v/18owXxFNpU/?mibextid=wwXIfr
X (Twitter) Thread
X (Twitter) is also an excellent platform for promoting a business or enterprise.
The microblogging format allows you to get out precise information to a niche audience in a very short time.
For an example of an X “Thread” click on the attached link!
https://x.com/sj_desjardins/status/2065996318309491056?s=46
IN CONCLUSION, one size does not always fit all!
It’s important to understand that each platform has its own little uniqueness and best practices guidelines. So number one is tailor your content to fit each network accordingly and be intentional with what you post.
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